The people behind Vsure
10 advisers.
One consistent standard.
Every adviser at Vsure Financial is CeMAP qualified, FCA regulated via The Openwork Partnership, and committed to honest advice, broad lender-panel access, and complete transparency on costs.
Founder
Est. 2012 · Huddersfield
Vinod Cherian
Founder & Principal Adviser
Vinod founded Vsure Financial with one mission: client-first advice that puts people first. Over a decade of experience, hundreds of cases, and a reputation built entirely on word of mouth.
Specialisms: All mortgage types · protection · self-employed · buy-to-let
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Huddersfield
Sarah Ahmed
Senior Mortgage Adviser
Sarah specialises in first-time buyers and complex income cases. Known for her calm, no-pressure approach and exceptional attention to detail through the application process.
First time buyers · complex income · shared ownership
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Bradford
James Whitfield
Mortgage Adviser
James handles remortgages and product transfers for clients across West Yorkshire. He proactively tracks clients' deal end dates so no one drifts onto their lender's standard variable rate.
Remortgages · product transfers · rate reviews
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Leeds
Priya Sharma
Buy-to-Let Specialist
Priya focuses exclusively on buy-to-let and portfolio landlord finance, including HMO properties and limited company structures. Deep knowledge of rental yield assessment across the major lenders.
Buy-to-let · HMO · portfolio landlords · Ltd company BTL
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Harrow
David Okafor
Mortgage Adviser
David advises clients in Harrow, Wembley and NW London on residential and buy-to-let mortgages. Particular expertise in leasehold properties and the complexities of the London property market.
Residential · leasehold · NW London · buy-to-let
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Halifax
Emma Thornton
Mortgage Adviser
Emma specialises in Help to Buy, Shared Ownership, and the government-backed schemes that help first-time buyers onto the property ladder. Certified in New Build mortgage advice.
First time buyers · Help to Buy · shared ownership · new build
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Chelmsford
Raj Patel
Self-Employed Specialist
Raj focuses on self-employed mortgage applications — sole traders, limited company directors, and contractors. He understands how different lenders assess income and which approach works best for each client.
Self-employed · sole traders · contractors · Ltd directors
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Chelmsford
Charlotte Hughes
Mortgage Adviser
Charlotte advises clients in Chelmsford and Essex on residential mortgages, remortgages, and capital raising. She joined Vsure from a national broker and brings a wealth of product knowledge.
Residential · remortgages · capital raising · Essex
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Huddersfield
Amir Khan
Commercial Mortgage Adviser
Amir handles commercial mortgages, development finance, and bridging loans. Experience structuring complex deals — mixed-use properties, semi-commercial units, and portfolio refinances.
Commercial · development finance · bridging · semi-commercial
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Huddersfield
Lisa Barker
Protection Insurance Specialist
Lisa focuses exclusively on life insurance, critical illness cover, income protection, and business protection. She works alongside every Vsure mortgage adviser to ensure clients are never left exposed.
Life insurance · critical illness · income protection · business protection
View full profileOur standard
What every Vsure adviser commits to.
FCA Regulated
Every adviser is FCA regulated via The Openwork Partnership. You are always protected.
Full transparency on fees
We tell you exactly what we charge — and why — before any work begins. No surprises.
Plain English, always
No jargon. No rushed calls. Every recommendation made clearly and without pressure.
Broad lender-panel access
We search a broad panel of 90+ lenders — not just the ones with the biggest marketing budgets.
Interested in joining Vsure?
We are always open to conversations with experienced mortgage and protection advisers who share our values — plain speaking, client-first, and broad lender-panel advice.