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Limited Company Protection

Protect the business you are building.

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Advice around your protection needsFees explained before you proceedSupport through your application

Who we help

Whatever your
business looks like.

  • Co-owners of a company

    We talk through what could happen to the shares if a director or shareholder dies, and how a buyout could be funded.

    Learn more
  • Relying on key people

    We help you understand how losing a key director, employee or specialist to death or critical illness could affect your company's revenue.

    Learn more
  • Borrowing with guarantees

    We explain how business loan protection relates to company borrowing, including where directors have given personal guarantees.

    Learn more
  • Directors wanting death cover

    We explain how a relevant life plan lets a company provide death-in-service cover for an individual director without a group scheme.

    Learn more

Advising clients in Harrow, Huddersfield, London and Hertfordshire, and by phone and video across the UK.

Your four steps

From conversation
to completion.

Illustrative photograph of people having a conversation in a workshop
Start your first conversation
  1. Your first conversation

    Tell us what you want to protect. We discuss your priorities, existing cover and the support you need.

  2. Review your protection needs

    We review the information needed to consider suitable cover and explain the recommendation, premiums and key conditions.

  3. Prepare your application

    We help with the application and any follow-up information the insurer requires.

  4. Understand your cover

    We help you understand the policy documents, when cover starts and the insurer’s terms.

Cover is subject to the insurer’s acceptance and policy terms, including any applicable exclusions and waiting periods.

Why choose VSure?

Protect what matters to you.

Most limited company directors insure their premises and their equipment, but have nothing in place if a shareholder dies or a key person cannot work. Shareholder protection and key person insurance ensure ownership and revenue are both protected if either happens.

Illustrative photograph of a calm, light-filled business workspace
For the business you are building.
  • We identify the gaps in your company's protection

    We review your shareholding structure, any outstanding business borrowing with personal director guarantees, and the financial contribution of key individuals. We identify the specific scenarios that are not currently protected against, such as a director's death, a critical illness, or a personal guarantee being called.

  • We recommend the right policy structure

    We advise on the combination of shareholder protection, key person insurance, business loan protection, and relevant life plans that addresses your company's exposure, structured correctly for tax efficiency and ensuring the legal documentation, including cross-option agreements and trust arrangements, supports the insurance in place.

  • We put the protection in place and review it as the business grows

    We arrange the policies, coordinate the trust documentation, and liaise with your solicitor on the cross-option agreement where required. We review the arrangement as the business grows, shareholdings change, or borrowing levels increase, ensuring the cover always reflects the current risk.

Meet our advisers
More about our advice and support

The premium is only part of the picture. We consider the protection you need, the policy terms and what you can comfortably maintain.

Understand. Your priorities, dependants, commitments and any existing cover set the starting point.

Assess. We consider the type and level of cover, your budget and the relevant eligibility requirements.

Compare. We look at premiums, benefits, policy definitions, exclusions and the conditions that matter.

Explain. We explain the recommendation and its limitations so you can decide with a clear picture.

  • Shareholder protection: keeping control within the existing directors
  • Key person insurance: financial resilience against the loss of a critical individual
  • Business loan protection: personal director guarantees covered
  • Relevant life plans: tax-efficient death-in-service for directors
  • Trust arrangements for compliant, tax-efficient payouts
  • No-obligation initial consultation

Client experience

What our clients say.

Excerpts from public mortgage client reviews of VSure.

The experience was outstanding from start to finish.
josna mentoTrustpilot · 15 August 2025Read the full review
Their team was highly professional, helpful, and supportive throughout our home buying journey.
Bibin P OTrustpilot · 17 December 2025Read Bibin P O’s full review

Before you decide

The details that matter.

Explore the points most relevant to you.

Understanding your options

For limited company directors and shareholders, personal life insurance and income protection are only part of an adequate financial protection framework. The company itself faces specific, serious financial risks if a director, shareholder, or key employee dies or becomes critically ill; these are risks that standard personal cover does not address. Shareholder protection ensures surviving directors can retain control of the business. Key person insurance replaces the financial contribution of a critical individual. Business loan protection ensures outstanding borrowing does not become a personal liability. At Vsure Financial, we advise limited company directors on the full range of company protection solutions, structuring policies correctly for tax efficiency, using trusts where appropriate, and ensuring the legal documentation supports the protection in place.

Shareholder protection: keeping control of your business

Shareholder protection insurance pays a lump sum on the death, or in some arrangements the critical illness, of a director or fellow shareholder. The payout funds the purchase of the deceased's shareholding from their estate, enabling surviving shareholders to retain control of the business. Without shareholder protection, the shares of a deceased director pass to their estate under their will or, if no will exists, under the rules of intestacy. This can result in the shares passing to a family member with no business involvement, or the estate demanding an immediate buyout at a valuation and a timescale that suits them rather than the surviving directors. The financial and operational disruption that follows can be severe. A properly structured shareholder protection arrangement, supported by a cross-option agreement that gives both the survivors and the estate the option to complete the transaction, prevents this scenario entirely, funding the buyout at a fair pre-agreed valuation without placing financial strain on the business.

Key person insurance: protecting the revenue your business depends on

Key person insurance, sometimes referred to as key man insurance, pays a lump sum directly to the business if a key employee, director, or specialist dies or is diagnosed with a critical illness. The sum insured is designed to reflect the financial impact of losing that individual: the cost of finding and remunerating a replacement; lost revenue or contracts during the transition period; the value of specialist skills, qualifications, or client relationships that cannot be immediately replicated; and the potential impact on credit lines or supplier relationships where the individual's reputation underpins the business's trading position. The premium paid by the company is typically treated as an allowable business expense for Corporation Tax purposes. The payout is generally treated as a trading receipt, partly offsetting the financial loss the policy is designed to address. The policy structure affects both the tax treatment and the appropriate sum insured, and your adviser will recommend the correct arrangement for your specific situation.

Business loan protection: removing personal financial risk

When a limited company borrows money, whether against business assets, commercial property, or through personal director guarantees, the directors are frequently personally exposed if the company cannot service that debt. Business loan protection insurance is designed to ensure that the outstanding loan balance is repaid if a director dies or becomes critically ill. This protects surviving directors and the deceased's family from inheriting a business debt at the worst possible time. It also protects the business itself from being forced to liquidate assets, reduce operations, or breach lender covenants because a key individual is no longer in a position to contribute. The policy is typically structured as a decreasing term policy aligned to the outstanding loan balance over its repayment period. Your Vsure adviser will ensure the sum insured, term, and policy structure correctly mirror the borrowing it is designed to protect.

Relevant life plans: tax-efficient death in service for directors

A relevant life plan is a term assurance policy taken out by the company on the life of an individual director or employee, offering a tax-efficient way to provide death-in-service cover outside of a group life scheme. The company pays the premiums, which are an allowable business expense and therefore reduce Corporation Tax liability. The director does not pay Income Tax or National Insurance on the premiums as a benefit in kind. When written in a discretionary trust, the payout bypasses the estate entirely, reaching beneficiaries free from Income Tax and typically outside the scope of Inheritance Tax. For higher-rate taxpayers, the effective cost of the same level of cover through a relevant life plan can be 40 to 50 per cent lower than an equivalent personal policy funded from post-tax income. Your adviser will assess whether a relevant life plan, shareholder protection, key person insurance, or a combination of all three is the most appropriate structure for your company's needs.

Policy terms, conditions and exclusions apply. The cover available depends on the insurer’s assessment.

YOUR PROPERTY MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON A MORTGAGE OR ANY OTHER DEBT SECURED ON IT.    VSure Financial Ltd is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited which is authorised and regulated by the Financial Conduct Authority. Approved by The Openwork Partnership on XX/XX/2026.