Founder & Principal Adviser
Vinod Cherian
Mortgage and protection adviser. FCA regulated via The Openwork Partnership. Access to a broad lender panel. Based in Huddersfield — advising clients across the UK.
About Vinod
Independent adviser. No scripts. No pressure. Just honest advice.
Vinod Cherian founded Vsure Financial with one belief: that mortgage and protection advice should put the client first — not the commission. Over more than a decade, he has helped hundreds of families across West Yorkshire, Harrow, Chelmsford, and the wider UK navigate some of the most significant financial decisions of their lives.
He is CeMAP qualified and holds the DipFA (Diploma in Financial Advice). He is an appointed representative of The Openwork Partnership — one of the UK's largest and most respected financial adviser networks — meaning his advice is delivered under network compliance oversight.
Vinod describes his approach simply: "I try to be the person I'd want on my side. Someone who explains things clearly, doesn't rush, tells you what they honestly think — including when the answer is to wait."
Outside of work, you'll find him on a cricket pitch somewhere in Yorkshire.
Areas of expertise
What Vinod specialises in.
First Time Buyers
Guiding first-time buyers through every step — from AIP to completion. Specialises in helping clients with small deposits, thin credit files, or complex employment situations.
Learn moreRemortgages
Proactively managing clients' renewal dates to ensure they never drift onto a lender's SVR. Whole market searched on every renewal — including lenders your bank has never heard of.
Learn moreBuy to Let
Portfolio landlords, HMO properties, limited company structures. Knows which lenders assess rental income most favourably — and which are most flexible on property type.
Learn moreSelf-Employed
Contractors, sole traders, and limited company directors. Deep knowledge of how different lenders assess self-employed income — including day-rate contractors and directors with retained profit.
Learn moreProtection Insurance
Life insurance, critical illness cover, income protection, and business protection. Reviews the whole of the protection market — not just the most promoted products — and explains every option clearly.
Learn moreCommercial & Complex
Commercial mortgages, development finance, second charge loans, and bridging. Experience with cases where the high street has said no.
Learn moreWhat clients say
⭐ 5.0 · 153 five-star Google reviews.
“I'd been turned down by my bank and honestly felt embarrassed even making enquiries. Vinod made me feel completely at ease from the first phone call. He found us a mortgage we genuinely didn't think we'd be able to get, and explained every step so clearly.”
“We were remortgaging and just assumed we'd go back to our existing lender. Vinod searched a broad lender panel and saved us over £200 a month — money we didn't even know we were losing. The process was seamless. He handled everything.”
“Vinod was honest with us when other advisers just tried to sell us something. He told us to wait three months to improve our credit position, which we did, and then got us an excellent deal. That kind of integrity is rare.”
Ready to speak to Vinod?
First call is free. No forms to fill. No commitment. Vinod will ask the right questions and tell you honestly what's available and what isn't.